Two years ago, Houston, Texas native Alaina Castillo was an unassuming high school senior at Clear Falls High — who was covertly building her own mini-empire on YouTube’s ASMR community. In her first of several videos, titled “Sing You to Sleep,” she soothes her viewers’ senses with an extra hushed …
Read More »How Nipplegate Created YouTube
“YouTube at 15” is our package of stories to celebrate the streaming site’s anniversary. It’s hard to imagine, but there really was a time before makeup tutorials, conspiracy explainers, on-demand music videos — really, viral videos at large. Since it’s become such a ubiquitous part of culture, we set out …
Read More »Why Latin Music Continued to Dominate YouTube in 2018
Building on a remarkable eruption of global listeners in 2017, Latin music has continued to soar on YouTube this year, according to data provided to Rolling Stone by the platform. The extent of Spanish-language pop’s domination is impressive. The three artists with the most views on the platform in 2018 …
Read More »How 'Cobra Kai' Brought 'The Karate Kid' Roaring Back to Life
In September 2016, William Zabka – best known for portraying quintessential 1980s teen movie villain Johnny Lawrence in the original TheKarate Kid– was summoned to his favorite Mexican restaurant in L.A. The reason: A mysterious meeting with three young comedy writers who had found big success in recent years with …
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