Branding means telling the world about you and your product. How you do that can make or break a launch. With the right preparation, you can set yourself up for a strong launch that captivates audiences and firmly plants your brand from the initial onset. First Steps First, search for …
Read More »Is the Metaverse Trying to Price Out Brands?
In March 2021, the NFT stakes rose when Beeple sold an NFT for $69 million. Since then, the NFT craze has cast a lure and driven NFT prices to an average of $4,000, with some going for over $1 million — far out of the average individual’s price range. But …
Read More »4 Tips for Effectively Managing a Worldwide Remote Company
From 2005 to 2019, the number of employees working remotely grew by some 216 percent, more than 11 times that of the rest of the U.S.’s workforce, according to findings from Global Workplace Analytics. At the height of the pandemic, more than two-thirds of U.S.-based employees worked from home. Though …
Read More »How the Old Ways of Getting Our Stories Out There Are Changing in the Digital Era
The way we create and distribute media is constantly changing. The traditional route to publishing, whether for fiction or nonfiction, rests on getting an agent. You find an agent, they find a publisher and your work goes to press. However, this is much easier said than done. It’s often a …
Read More »Before Your Ideas Change the World, They Have to Change You
As business leaders, we have our own ideas about how to change the world. However, before our ideas change the world, they have to change us on a personal level. We have to fundamentally question our values and our ways of living. Think about it this way —let’s say your …
Read More »Advice for Brand Leaders on Crafting Authentic Celebrity Collaborations
You know what they say, if it’s a day that ends in “y,” there’s a new celebrity liquor brand out. Well, maybe that’s not a saying, but nowadays, it should be. From Nick Jonas to Sammy Hagar to Post Malone to Kendall Jenner, the celebrity-branded liquor space gets more crowded …
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