This story appears in Rolling Stone‘s 2021 Future of Music issue, a special project delving into the next era of the multibillion-dollar hitmaking business. Read the other stories here. Musicians dip into the movie industry all the time; the opposite is more of a rarity, for whatever reason. But for …
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Whether it’s a Godzilla-sized Travis Scott stomping through the world of Fortnite, hit songs breaking through snippets on TikTok, K-Pop conquering the U.S., live-streamed concerts suddenly bringing in serious revenue, or Instagram Live artist battles landing at the center of pop culture, it’s not hard to find signs of a …
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Jess Benko, a singer-songwriter based in Toronto, started uploading spare, plaintive acoustic ballads to SoundCloud in 2019. Tracks like “Maybe You Miss Me” began to pick up thousands of streams, “but no managers and lawyers were reaching out,” Benko says. “I really wanted to take that next step, not just …
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